Author: Kristian Fiskerstrand

Logical Incrementalism is a term coined by James Brian Quinn (1980). According to Quinn, "Constantly integrating the simultaneous incremental process of strategy formulation and implementation is the central art of effective strategic management". His adaptive approach of strategy formulation recognizes that implementing change in a large organization is complex and time-consuming and as a result a fully articulated strategic plan may actually not be possible. Instead the theory proposes a nonlinear mixture of strategic planning and spontaneous change midcourse.

Quinn even wrote a book named
Strategies for Change: Logical Incrementalism (The Irwin Series in Management and the Behavioral Sciences)

I guess I'm not the only one to take this "information" with a slight grain of salt, at least I think UserFriendly illustrated it nicely with the following cartoon: